A branding project for a beautiful eco tourism site on the east coast of Tasmania. The logo mark is a stylistic interpretation of an iconic structure located on the end of the site’s peninsular but also represents change and evolution. Working closely with architectural firm Gilby+Brewin across the site to develop the wayfinding system, borrowing materials both new and old to reference the sites future as well as it’s past.

• Client: Spring Bay Mill
• Discipline: Strategy, Branding, Web Design, Signage, Wayfinding